Intro to Marketing Communications Course
Playstation Anniversary Project
The term project for this course was to create a complete integrated marketing campaign for a company reaching an anniversary year. The theme for the Playstation project was “20 years of unleashing inner heroes” with the idea that the everyday man had a hero within him which is “unleashed” while playing Playstation. During this project, Hannah developed creative samples. The following are some samples of creative samples using photoshop.
(click for larger images)
An introduction video was produced to show at the beginning of the presentation to introduce the team. It was written, shot, and produced by Hannah. Her team members were instrumental in the entertainment factor with their fantastic acting.
Second Year, Term 1 Project
During the first semester of second year, four of the courses had one term project between them. The courses were digital and direct marketing, sales promotion, public relations, and advertising and design. The project was to analyse a marketing campaign of a real business and then provide recommendations. The following pieces are one page magazine ad mock-ups.
The following are examples of PowerPoint slides for the Royce project.
Advertising and Design
Make a bad ad better project
A bad ad was selected and then re-produced to make better. New graphics were created along with copy writing. The Muttluks logo is the original logo and was not changed. *Product pictures are of another product, and were used only as placeholders, and as an educational tool*
Writing samples created during a public relations course.
Op-Ed: Second draft written in the opposite opinion of original copy. Open PDF
Work created during courses at BCIT. Images were used as an education tool.